In the last month those pages have had fewer than 100 visits and I could have served them all from a low wattage pluggable computer stashed in a closet without it breaking a sweat.

FORBES: The Link Between Scarce IP Addresses and the Centralization of the Internet

Ethosnomics is one aspect of a brand that is not going away, especially as changes in weather patterns make us all sweat.

FORBES: Three Truths about Ethosnomics