In order to counter this inevitability, I gave them all some homework to do at the end of my talk.

FORBES: Grab a Piece of Paper and Draw a Line Down the Middle...

It was frustrating to do all that homework and get large checks drawn up only to find that the funds couldn't deal with me or didn't even know their own products.

FORBES: Readers Say

In addition, all good companies need to do their homework to understand their market and customers.

FORBES: An Entrepreneur's Holy Grail: The Anchor Customer