Of course it's all for a good cause (one which could have been prevented at a fraction of what we have donated now - guilt feelings?) but it seems everyone forgets that while the media sleeps there are many deserving causes that need just as much help and which are morally much less acceptable.

BBC: Is the world doing enough for quake areas?

Hats off to Matthew Inman, The Oatmeal, for raising money for a good cause and for doing a fine job of showing us all how good marketing is done.

FORBES: The Oatmeal Blog Post On The Dinosaur Hotel And Tesla