That's the new thinking at IHOP (40, IHP), famous for its all-day breakfast menu.

FORBES: Breakfast Breakout

The school, which wanted to offer the children healthy food options, started serving a vegetarian lunch three times a week and then increased it to four times a week before making the switch to an all-vegetarian menu every day.

WSJ: NYC elementary school adopts all-vegetarian menu

Here, all sense of time quickly recedes, and the menu varies according to the catch of the day.

BBC: Seductive southern Crete