Then again, there have been times, when his back was against the wall and the poll numbers were bad, when he's made a decision to turn down the volume and play like things are all cool.
"Our customers are all about cool, " says Hard Rock Chief Financial Officer James Bowen.
And suddenly a company that seemed to have lost all its cool was back.
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We will be excited about the future and all the cool stuff that is happening.
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It's all very cool -- and it's coming into play less than two months before the primary.
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There are lots of individuals behind all the cool technology we use.
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No big deal, to each their own, but it does seem a little buttoned-up for the party where all the cool kids hang out.
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"It's still all very cool and Ballmer and company did a good job reminding us what sorts of things we'll expect in 2010, " he said.
"But I don't want the device manufacturers to go out and try to implement it, because you won't think of all the cool ways to do it, " etc etc.
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Hasbro has a huge share in most big toy retailers, and whenever aged baby boomers go into a store they go nuts coveting all the cool stuff that never existed in the 1950s.
Hope you guys are all staying cool.
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All the cool kids will have one.
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Consistency is an important measure of how cool you are, in effect, and we all know that the cool kids tend to win.
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After all, seeing cool fish and colourful coral is the main reason divers descend below the surface.
In addition to seeing all kinds of cool spy gadgets -- umbrellas with poison tips!
Thus came into being Coldfront, a sunglass case that keeps two palm-sized gel packs cool all day long.
The iPhone is looking less and less appealing for me, with all of the cool things coming out every few weeks.
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Astronaut Tracy Caldwell Dyson set in motion equipment shutdown procedures and, with crewmate Douglas Wheelock, installed a jumper cable to keep all the rooms cool.
Technology offers insurance companies all kinds of cool new ways to assess our health before insuring us, from data-mining to active surveillance with cameras with great zoom.
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Like so many other web giants, Facebook just wants to be seen as a technology platform enabling its users to do all sorts of cool stuff without any interference.
The Maker Faire, which is dedicated to all kinds of cool and bizarre crafts, machines, computer hacks and mousetraps, will be held September 17 and 18 in New York.
In other words, today's college culture has turned hooking up into a sport that all the "cool" kids are playing -- or at least talking about -- even if they secretly hate it.
The most fun part about the conference, to me, was to see all these new cool use cases popping up, where our customers are innovating and starting to ingest device-generated data and do analysis on it.
They paid for the investment in network infrastructure and software development that has allowed us to have reliable broadband connectivity, multimedia websites, online chat and all the other cool stuff that we are coming to enjoy and rely upon.
All the hip-cool scientists these days are enslaving living organisms to do their bidding.
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Paltrow seems to know more about cool than all the other players put together.
The moral of it all is: keep cool, stand erect, and wear a kindly face.
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