Right now, despite the great migration of time and money to the Internet, almost all brand messaging occurs in traditional media, especially TV.
Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.
Not all brand name companies have fared well, however.
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Women make 85% of all brand purchases.
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So what this basically tells me and should tell all brand managers and brand marketers and ALL marketers that if they have not already started their holiday marketing and advertising push, they may in fact already be too late to the dance.
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The boss's very public pushback on the 500e builds a floor of suspicion under all the brand's past and future green messaging.
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On the digital front, Meyer created an owners portal on all the brand sites so the company can tune into any potential problems early.
But to do so, like all great brand ideas, it has to have the power to motivate and inspire both those charged with bringing it to life, and those on the receiving end of the message.
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It said it "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
But they must be doing a good job, considering all their brand-name clients, and considering Mr. Moazed was featured on the cover of Greenwich magazine's "Power" issue alongside Connecticut neighbors Peter Grauer, who is chairman of Bloomberg, Lara Spencer of "Good Morning America, " and the Yankees' Mark Teixeira.
In a statement, the company said it noted the FSAI's findings "with concern" and "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
Back then, when Martha the Human Brand was found guilty on all counts, the brand lost a good deal of trust among her then-loyal customer base.
After years of financial uncertainty, a rise in concern levels about multiple social and environmental issues, not to mention a fraying of trust in organizations both public and private, these ultimate brand advocates must do what all smart and successful brand managers do: Ensure that people know what makes their brands different in ways that matter to consumers and other corporate stakeholders.
Unsurprisingly, the answer here is to use yet more algorithms to automatically score all placements for brand safety.
But Obama-hatred could just as easily do the opposite and brand all conservatives as a bunch of Obama-hating cranks.
Next year a 50 percent decrease in all of the brand-name drugs in the doughnut hole will go into effect.
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As firm believers that a consumer-centric strategy should drive all that a brand does out in the world, we started there.
After all, two brand-new parties, the Democrats and Prosperous Justice, together polled almost 15% of the vote in April's legislative election.
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Your mission is to create a cohesive global brand presence that captures all the scale of operating a brand at a global level.
Deeside-based frozen food supermarket retailer, Iceland, said on Friday that all its own brand beef products have been found to be free from horsemeat.
Visibility is obviously much more important to companies that paste their brand all over their products or who show up in media on a regular basis.
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He is a self-made businessman who owns Cultiba, a corporation that produces cane sugar and molasses, and distributes soft drinks in Mexico, including all Pepsi-brand drinks.
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Perhaps the younger, U.S.-based, Twitter-prolific Molesworth becoming a brand all his own as Suckling did before him could result in a more unified American marketplace, demanding higher-quality wines and fairer prices from Bordeaux.
But before we all jump to brand the decision makers at the flag carrier as a bunch of child-hating monsters, the airline is quick to point out that the 350 economy seats on the main deck of its new A380s will be enhanced and designated as a family and child-friendly inflight zone.
Ok brand managers, brand marketers and all the ships at sea, is your brand on Instagram?
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