The 15-time All-Star was an Adidas athlete for the first six years of his career.

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The cult brands like Nike, Adidas, Puma, Onitsuka Tiger all have done this well globally.

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Burger King, Adidas and Walt Disney, for instance, have all launched campaigns through MySpace.

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Beginning in the 2013 season, all 19 MLS clubs will use the data-tracking technology from adidas, providing coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and, for the first time, power.

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"We are proud to partner with our long-term partner Major League Soccer to debut our latest innovation the micoach Elite System at the MLS All-Star Game and then across the league in 2013, " said adidas Group CEO Herbert Hainer.

ENGADGET: Adidas miCoach Elite System set to equip all MLS teams in 2013, creates world's first 'smart league'

These soccer revenues have allowed Adidas and Nike to expand their respective global brands, and promote their products for all sports on an international stage.

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