And by 2016, digital ad spending will pass a quarter of all ad dollars.
Only 25 top Web firms got over 80% of all ad spending in the second quarter of 1998.
Adobe also said recently that by the peak of the holiday shopping season, in mid-December, PLAs accounted for 17% of all ad spending on Google.
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Deutsche Bank downgraded 2012 target price for all ad holding companies.
According to Forrester Research and Gartner, Internet advertising will grow about 17% a year over the next three years, accounting for 21% of all ad spending.
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The World Wide Web, too, is in its fourth year as an ad vehicle -- and its share of all ad money is still at only 0.7%.
During the very first F8 conference ZUCK told the audience that we could keep all the ad revenue and all the ad dollars generated by our apps.
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Google continues to grow its share of the total online pie, raking in 40.8% of all ad dollars spent in the U.S., according to research by eMarketer.
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" Facebook also says that it's requiring all ad networks to delete any Facebook UIDs immediately "regardless of how they were obtained, " and it insists that it will enforce a "zero tolerance policy for data brokers.
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Could Miller possibly have meant that the paper is already making more money, in the form of subscription sales and higher ad rates, than it lost from all those ad impressions?
Monthly ad spending on iPhones increased 12% quarter over quarter and now accounts for just over 50% of all mobile ad spending.
If all the ad networks and exchanges get behind one protocol, the system will work better.
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Note that Android tablets account for less than 1% of all mobile ad spend.
Its annual conference gathers people who spend 30% of all Internet ad dollars.
All existing ad campaigns, including those that previously excluded mobile search will be now opted into mobile by default.
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That represented 30% of all its ad sales for the quarter, up from 23% last quarter and in a traditionally tough quarter.
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The advertisers however want to scrap the "pay-per-play" system altogether and instead pay actors a flat rate for all their ad work.
What happens is pure planning roulette, a free-for-all, ad hoc gamble on the future where real estate reigns with a divine right established by astronomical values.
As previously mentioned, 30-40 percent of search visitors are currently affected, but that number could go even higher giving Google the ability to outperform all other ad networks.
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Additionally, the critical mass of rich business profile data that LinkedIn has collected positions the company to stake a claim on all those ad dollars spent reaching business audiences.
Tangents include spam, blatant ads for services, and all manner of ad hominem claptrap.
The coming shift has major implications for Google, which dominates the Internet search market with around 66% market share and more than 75% of all search-ad revenue.
Numerous versions of the ad all pointed to letsdothis.com, where people could compete in a series of small games to earn badges and prizes, including a Sonic giveaway.
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Marketers have spent their careers (and virtually all of their ad budgets since World War II) trying to influence the former, but evidence is mounting that the latter is not only virgin territory, but may actually be more influential than anyone thought.
"It all felt a bit ad hoc in terms of how it gets to Holac" (The House of Lords appointments committee).
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And is now the second most shared ad of all time.
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Twitter just announced it is banning all third-party ad platforms.
The biggest problem is that while the ad spends all of its time talking about the 90s, and by extension, Internet Explorer in the 90s, it says close to nothing about Internet Explorer in 2013, or why we should care about it.
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Apparently French and German industrialists are taking out a one-page ad in all the papers urging the politicians and people of Europe to "save the Euro" - by way of softening public opinion for the inevitable transfer of tens of billions of taxpayers' money to the peripheral economies.
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