This weekend, NBA fans from across the world gathered in Houston, TX to celebrate NBA All-Star Weekend.
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If only he would choose to participate in the All-Star Weekend dunk contest.
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That said, Duffy still thinks that there are ample opportunities for brands to get involved in NBA All-Star Weekend.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Woodson said he already has plans to be someplace warm during All-Star weekend, but those plans may have to be altered.
Stern took sponsorships to a new level, slapping their names on singular events like the slam dunk contest during All-Star weekend.
The players are scheduled to have meetings in Houston later this month during All-Star Weekend, when they are expected to address the issue of new leadership.
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The National Basketball Association stands apart from the pack with its annual All-Star Weekend, which tipped off last night in Houston, Texas and will continue through Sunday.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Look, I agree: It's fun to kick back over All-Star weekend and wonder how an icon like Jordan compares to the current game's premier player, LeBron James.
The Houston Rockets point guard hosted a gala Thursday night, the eve of All-Star Weekend, to unveil a foundation that will benefit three Houston organizations helping underprivileged children.
You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
Events like All-Star Weekend provide an opportunity for businesses to generate awareness and create a connection between the potential consumer and their products or services, which is not as easily attainable elsewhere.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Released just prior to All-Star weekend, Adrenalyn allows kids to set up their own decks of virtual cards and use the stats to compete against the computer or each other in virtual basketball.
Just one day after announcing its partnership with NBA champion Dwyane Wade, sock maker Stance has announced the release of its NBA Legends Collection, just in time for NBA All-Star Weekend.
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Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Over All-Star weekend, those numbers increased.
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Beyond that, Woodson said he expects 38-year-old big men Rasheed Wallace and Marcus Camby who have both been out with left-foot injuries to be available shortly after this weekend's All-Star Game in Houston.
Knicks forward Carmelo Anthony left Thursday for this weekend's All-Star Game in Houston.
After next weekend's All-Star Game, it may be hard for Los Angeles to reverse the bad energy of the season's first half.
Nike will release the Air Jordan XX8 this weekend to coincide with the NBA All-Star game.
This weekend, Payton is in Orlando for the NBA All-Star Game.
This weekend, Houston, Texas, is hosting the 2013 NBA All-Star game.
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