It is not just lining up All-pro talent.

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Maybe it is the sentiment data, which, by any and all measures, is now red-lining.

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Among the four digestive chambers hoofed creatures possess, it is the cow's reticulum lining that is getting all the culinary play, particularly its protein-rich "honeycomb" lining (shaped and textured like the bee variety).

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Speaking after the race, Mr Balls said that his "biggest concern today was I'd be flat-lining before I got all the way round".

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In the conference room where I meet with Pollack and Jaffe, a silver cup sits at the end of the room with the names of the winners of the golf tournaments the firm holds at its off-sites with COPs and management teams, events that include all manner of activities including, Pollack notes with a laugh, zip-lining.

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That's convenient for people who live in their headgear 40 hours a week, but it's also nice for companies where employees share helmets -- after all, it'd be nice to take out your own lining so that you're not sharing the same sweat-soaked padding with someone else.

ENGADGET

Their paychecks were flat-lining even though the cost of everything from groceries to college educations to health care were all going up.

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