In October Sumitomo Corporation, a trading company, sold Sumisho Alis, which distributes office equipment, to the subsidiary's president.

ECONOMIST: The amazing portable sarariman

CNN's Krupskaia Alis contributed to this report from Mexico City.

CNN: STORY HIGHLIGHTS

Mr. ZIRIN: Well, I would argue that we're starting to see - and this is the promise of sports in the title - we're starting to see a new generation of athletes beginning - keep in mind, beginning - to pick up that mantle from the Alis, the Jim Browns and the Arthur Ashes.

NPR: Black Athletes Juggle Fame, Social Responsibility