Whole team customer engagement is important as a way to build alignment on the problem the team is trying to solve and for whom.

FORBES: Getting The Most Out Of 'Getting Out Of The Building'

That means a traditional 4-3 defensive alignment with four fat guys might be a problem.

WSJ: NFL: The Year Everything Changed

And the fundamental problem is the same: a failure of alignment, by which I mean of the elusive ability to link strategic intent at the top of an organization to tactical performance at the bottom, via an unbroken internal narrative.

FORBES: World War I's Crucial Lesson for Today's Leaders

This problem must be approached from the perspective of what creates alignment of interests.

FORBES: Seeking Alignment Between Management And Investors

Do we really need new-fangled ways of solving the problem, when many companies have performed well at customer alignment for centuries?

FORBES: Why Customer Loyalty is Hard

Mackail-Smith's body alignment issues put pressure on his hips, resulting in periodic niggles such as his current groin problem.

BBC: Mackail-Smith aims for game time