That success has attracted a new sponsor in custom PC maker Alienware, which is owned by Dell.
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Alienware will have their logo featured during our streams, which is able to reach a massive target audience.
FORBES: Dell Invests In League Of Legends Team Curse With Alienware Sponsorship
Support from third-party hardware manufacturers is already lined up, from the likes of Xi3, Alienware, Digital Storm, and more.
It's very Voodoo PC or Alienware, not at all your father's Dell computer.
In Q3 and Q4 we plan on doing more interactive shows and produced events featuring Alienware for our audience to enjoy.
FORBES: Dell Invests In League Of Legends Team Curse With Alienware Sponsorship
The 2012 TwitchTV and Alienware Scholarship committee will be composed of industry experts who will review applications to determine the winning submissions.
Dell is working to as much as quadruple those margins through wider distribution of higher end units like its Alienware gaming PCs.
The demo required the assistance of an Alienware laptop, and the pinch to zoom function was a little wonky to say the least.
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"Gamers everywhere depend on Alienware to deliver superior experiences that help them achieve that 'epic win', " said Frank Azor, general manager at Alienware.
Big companies like Red Bull, Stride, Dr Pepper and Alienware (Dell) have already realized the benefits of tapping into this devoted pro gaming audience.
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"StreamBoost provides users with advanced control over their home networks to enable the first truly smart, connected homes, " said Frank Azor, general manager, Alienware.
According to Alienware, while there are no plans to refresh the M11x, the system will continue to be offered for the time being.
FORBES: No Refresh For The Alienware M11x Ultra-Portable Gaming Notebook
Dell (which purchased Alienware in 2006) is no stranger to Linux.
FORBES: Dell Slashes Alienware X51 PC By $100, Adds Ubuntu Linux Option
If you thought Farmville was addictive, Games And Prizes is a place where brands such as Shoe Dazzle, P90X and Alienware sponsor real-world prizes for in-game activities.
Unfortunately, the aggressive move into the consumer space with high-end PCs (Alienware, Adamo), TVs, MP3 players (that eventually never shipped), smartphones, tablets and even mini-stores, pretty much failed.
While Alienware recently refreshed the M14x, M17x and M18x gaming notebooks, it has been announced that the M11x will not be getting a similar treatment.
FORBES: No Refresh For The Alienware M11x Ultra-Portable Gaming Notebook
Dedicated gaming laptops running much more powerful specs from an overly-priced outfit like Alienware will still set you back several hundred dollars less than a brand new MacBook Pro.
"Alienware continues to be the leader in performance laptops and we appreciate that its customers are used to getting the best gaming experience possible, " said Mike Cubbage, director of business development, networking business unit, Qualcomm Atheros.
"We are excited to be partnering with Bigfoot Networks in being the first company to offer its high-performance Killer Wireless-N 1103 network adapters across our entire line of high-performance gaming laptops, " said Frank Azor, Alienware Product Planning Director.
ENGADGET: Alienware adds jitter-killing Killer Wireless-N technology to M18x, M17x, M14x and M11x
Aiming to get its software on more devices, the company this week announced dozens of new partnerships with manufacturers such as Toshiba (otc: TOSBF - news - people ), Alienware and Viewsonic, both privately held.
At 3.9kg (8.6 pounds) it's reasonably light for a system with this screen size, and with an all-aluminum chassis, it has a more premium feel than other MSI machines (not to mention some competing models from brands like Alienware).
Dell has already put 3D to good effect in its high-end Alienware models, but Samsung claims the screen on its new RF712 gaming laptop will have industry-leading brightness, helping it to overcome the dimming effect of wearing 3D glasses.
ENGADGET: Samsung RF712 gaming laptop promises ultra-bright 3D, an end to dimness (video)
It's no surprise, then, that Alienware's newly-speced Area-51 7500 showed the videogame addicts over at IGN some of the best performance they've ever seen, and ran surprisingly quietly while doing so -- thanks in no small part to the liquid-cooling system.
Alienware's Area-51 7500 series of desktops can reach some pretty lofty prices, but the folks at Computer Shopper recently got their hands on one of the company's recent, more modestly-priced configurations, and they've awarded it some considerably higher marks than its pricer predecessors.
ENGADGET: Alienware's more modestly-priced Area-51 7500 gets reviewed
Craig Pinckney, 34, a shipping manager at a Connecticut environmental laboratory, seriously considered trading in his Alienware Area 51 tower (complete with a cyborg-green paint job) for the new Doom 3 machine, but decided he could just upgrade his processor and video card instead.
Also noteworthy was the new P2 chassis Alienware employed for this model, which improves on older cases both aesthetically -- it sports a glossier paint job and more configurable lights to play with -- as well as functionally, with the shorter-but-deeper design intended to support extra-long graphics cards.
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