Yohalem points to the Alice in Wonderland quotes peppered throughout the game that imply that Jason Brody, dudebro in question, might not be the most reliable narrator.
He and some of his friends began building the backbone for what would become "The Unfinished Swan, " an upcoming game that is based on an "Alice in Wonderland"-styled motif, but features a swan that has escaped from an unfinished painting.