Some hedge funds are creating portfolios of concepts across news sources like Twitter and other social media looking for early indications of personnel departures, management shakeups and changes in factory news to see if they can incorporate the information for an algorithmic perspective.

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This will change the way we search the world around us and organize all information on social, rather than algorithmic lines.

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With a nod toward Bayes theorem, Ludlow basically wants to confuse the advertisers trying to profile him and the algorithmic machines that are trying to make predictions about him by throwing lots of false information about himself onto their radars.

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