Next steps: securing a patent on the sizing algorithm--before the big retailers do it themselves--and hiring a market research team to get the 10, 000 or so survey responses needed to build a size database big enough to convert all those crazy sizes.

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The technology, which included an algorithm for deriving the summaries, was created with help from SRI International, a Silicon Valley research-and development firm that has an artificial-intelligence lab and has an ownership stake in the startup.

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