-
They have tinkered with the recipe and when the new bottles hit store shelves next month, they will have dropped the alcohol content by 6 proof, from 90, which it has been for over half a century, to 84.
FORBES: Whiskey Or Water? Marketing Nightmare As Bourbon Fans Incensed Over Choice
-
Everything was so affordable that I gorged on the local salty, bread-like oscypek cheese, eye-wateringly cheap cherry vodka and Polish Mountain Tea (tea with a double shot of spirytus, 190 proof and 95% alcohol).
BBC: Skiing peaks with a papal blessing
-
Liquor must list alcohol content by volume and may also list proof, a measure of alcoholic strength.
NPR: Are Nutritional Labels Coming On Alcoholic Drinks
-
When the company announced plans to cut the alcohol content in its bourbon from 45 percent (90 proof) to 42 percent (84 proof) due to supply problems, customers were mad.
FORBES: Maker's Mark Sincerely Apologizes For Almost Diluting Its Bourbon
-
Because the initial distillation takes it to a very high proof, in excess of 90% pure alcohol, the base ingredient hardly matters because the taste is lost as it converted to practically neutral alcohol.
FORBES: Gin And The Classic Cocktail Resurgence
-
Redbreast cask strength is neither diluted with water nor chill-filtered, another standard step, which leaves it with a slightly murkier color and noticeably stronger proof, 115 vs. the usual 80, or 57.7% alcohol vs. 40%.
FORBES: My Favorite Irish Whiskey Is Back - And Better Than Ever
-
But psychiatry as a field has been skeptical of the idea of people being addicted to behaviors, because there is not proof that a bad habit is the same kind of biological issue as a dependence on alcohol, nicotine, or heroin.
FORBES: Is Sex Addiction Real?