Two years ago he broke into McDonald's-owned Chipotle restaurants and last year into Albertsons.
Although Albertsons had an estimated 2.4% net margin last year, Wall Street is doubtful about its prospects.
Bronfman sells his products to stores like Trader Joe's, Albertsons and Costco.
"We're in the business of the maintenance and acquisition of customers, " he says, adding that shoppers make 1.4 billion trips to Albertsons each year.
Competing against the domestic giants--Safeway, Albertsons, Kroger and Wal-Mart in some markets--Royal Ahold has amassed a No. 1 market share along America's eastern seaboard.
Johnston , the 54-year-old chief executive of Albertsons, is an abiding fan of Foreman's, having used the consultant throughout a long career at General Electric.
By 19 he was an assistant manager at the Albertsons chain, owned a house and was making more than his father had ever made as a schoolteacher.
Mandates from large retailers have artificially inflated the drive to adopt the technology, says Gaughan, referring to announcements made by retailerssuch asWal-Mart, Albertsons , Target and Best Buy .
In late 2001 Johnston used the muscle of his Osco and Sav-on drugstore banners, which combined made Albertsons the nation's fifth-largest drugstore company, to roll out dual-branded stores.
Although the firm recently halved its dividend to 2%, it did so to pay down debt acquired during its purchase of Albertsons and from investing in discount supermarkets.
Suffering Albertsons, for instance, is having trouble finding an acquirer.
Johnston's success at GE (nyse: GE - news - people ), which didn't quite win him appointment as successor to Jack Welch, did earn him the top job at Boise, Idaho-headquartered Albertsons two years ago.
Patrick Gural , a 35-year-old district manager overseeing 21 Albertsons (nyse: ABS - news - people ) stores in the south Dallas area, looks as if the skim milk in his cereal doesn't agree with his stomach.
Wednesday's recall covers eggs branded as Albertsons, Farm Fresh, James Farms, Glenview, Mountain Dairy, Ralph's, Boomsma, Lund, Kemps and Pacific Coast and are marked with a three-digit code ranging from 136 to 229 and plant numbers1720 and 1942, the company said.
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