There are a few companies out there who've tried their hands at show business: Starbucks' distribution of the saccharin "Akeelah and the Bee" and Eurostar's funding of Brit flick "Somers Town" are just two ad-hoc examples.

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At a recent speech to the Detroit Economic Club in Michigan, Schultz outlined some of his plans to expand what each of his coffee houses could offer, including in-store music downloads, DVDs of the company's recently released film project Akeelah and the Bee, and books.

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