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While X-Factor, remains by far the biggest regular hitter when it comes to TV-related tweets in the UK -- 3.7 million of the 38.7 million made about shows broadcast free-to-air on British television from April 1 to November 1 this year -- it is not just entertainment shows getting in on the act.
CNN: Tweets and apps give TV the X Factor
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This fall, among the more than two dozen new prime-time shows offered by over-the-air TV, there's not much about which to get really excited.
NPR: The Emmys, Where Cable Reigns Supreme
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However, a fearsome title alone won't clinch a multi-million dollar sale, so military trade events like air shows give weapons manufacturers a chance to show off their products -- even if the hard sell has been done over months and years of networking and negotiations.
CNN: Hard sell: Marketing missiles not for faint-hearted
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Tune in to morning shows and news programs to see how on-air guests do when responding to interviewers.
FORBES: Four Ways To Be A More Confident Speaker
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The deal means NBC has the rights to air already-written shows on TV, the web and on DVD.
BBC: RELATED BBC SITES
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The XH558 is now used to woo the crowds at air shows but keeping the 52-year-old aircraft in working order is a constant challenge for the engineers who work on her.
BBC: Vulcan Bomber XH558: 'Grace and style' in the sky
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In addition, X Games 16 will be syndicated to 46 countries around the world reaching over 58 million homes for which ESPN will produce 10 one-hour syndication shows for networks to air two weeks following the event.
ENGADGET: ESPN lays out X Games 16 coverage via online, HD & 3D formats, including in-car 3D cams
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Controversial words and images have been aired at times in scripted and unscripted shows on all the major over-the-air networks in the past eight years, dating back to when the FCC began considering a stronger, no-tolerance policy.
CNN: High court rules for broadcasters on TV 'indecency'
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Business network CNBC recently gave the go-ahead to shoot pilots for several reality shows they plan to possibly air in 2013.
FORBES: CNBC to Promote House Flipping