The rivalry peaked a couple of years ago, when Broward reportedly poached a Carnival Cruise call center and a Delta Air Lines reservations group.

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The low-fare blast is squarely aimed at siphoning off traffic from United and other legacy airlines like AMR , Delta Air Lines , Continental Airlines , Northwest Airlines and US Airways Group as the industry starts its fall season slowdown.

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Airlines for America, the industry's lobbying group, says air travel is almost always crossing state lines and airlines can't be subjected to a particular state's rules.

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Some of the stocks he initiated a buy rating on include Alaska Air Group, American Airlines parent AMR, Continental Airlines, Delta Air Lines and United Airlines parent UAL, because those stocks are highly leveraged to an economic recovery, will benefit from balance-sheet deleveraging, focused on growing margins rather than gaining market share and attractively valued.

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The smaller carriers that do have a significant percentage of hub-and-spoke routes, such as Mesa Air Group and SkyWest, do so as contract carriers for the Big Six: AMR, Delta Air Lines , UAL, Continental Airlines, Northwest Airlines and U.S. Airways.

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