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But how do you turbocharge a product line rooted in a century-old air-conditioning cycle?
FORBES: The thinker
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As the political debate gets louder and nastier, it sucks all the air out of the news cycle, leaving other issues crying for attention.
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"An air-conditioning unit is just the physical manifestation of the Carnot Cycle - which is talking about heat exchange between two closed systems, " he droned.
BBC: Daily house goss: week four
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The fact that people have used industrial chemistry to short-circuit the nitrogen cycle, by making fertilisers out of nitrogen in the air at a rate which greatly exceeds what natural systems can manage, has real environmental effects.
ECONOMIST: The global environment
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The instrument has established that winds generally blow east-west on the floor of the crater - something of a surprise to researchers who thought the rover's position close to the northern slopes of Gale's big central mountain might drive winds in a prevailing north-west direction as air moved up and down the peak in a day-night cycle.
BBC: Dust-devils flirt with Curiosity Mars rover
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His private jet is often in the air before the parking lot is empty, with four days before the next week's cycle.
WSJ: Kenny Chesney: King of the Road
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By studying these clouds from every angle and at every point in their life cycle, researchers hope to learn more about how these storms, which can drive air more than 13km above the Earth's surface, will contribute to climate change in a warming environment.
ECONOMIST: Climatology
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The Calera cycle would reverse the usual effect of cementmaking, which is to spew CO2 into the air.
FORBES: Thought Leaders