Buildings of the finest neoclassical style hover in mid-air, floating individually yet held together by skylines and an unseen gravity.

FORBES: A Hands-On Demo of BioShock: Infinite

Superimposing logos or other advertisements on to the centre-circle and penalty areas of the pitch will, for example, not be allowed while play is under way, and superimposing logos on to players or spectators is forbidden altogether, as is the use of the air-space above the pitch (so no more floating deodorants).

ECONOMIST: Virtual advertising

The experience combines an old-fashioned promenade with the floating feeling of a hot air balloon.

BBC: New York��s floating freight line

The most famous edit in that film is when the apes throw bone up into the air and then there's a cut - and that is a spaceship floating beautifully through space to the Blue Danube music.

NPR: Space Race Permeated Pop Culture