We aim for a purchase price of around 75% of the market valueand prefer "sell and rent backs" as the existing owners would be more likely to respect the property, we do not have to actively seek new tenants, and it causes minimal disruption to the existing owners.
The brand's aim is to deliver great products that meet expectations, offer exceptional value for money and provide the good service and support expected by UK and Irish customers.
At a very fundamental level, to the extent that they can, they should aim to control as much of the value chain as possible, from raw materials and creation through sales and consumption.
The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features andvalue to competitive products, or address an underserved new segment of the marketplace.