Agility is a strategy for achieving the business goals, not the goal itself.

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To build a runway for a successful product take-off, traits like innovation, market intuition, leadership competency, growth strategy, team agility, and funding matter.

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Then you are loosing all this agility because you need to recompile, redefine the strategy and regenerate the instructions.

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In today's game, in which speed and agility are as highly prized as bulk and brawn, the Welsh strategy of rounding up a bunch of behemoths and squeezing them into red jerseys might appear to be a primitive tactic.

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It will be interesting to see how this shift plays out over time, and how communications professionals, who are most comfortable with the power and agility of creativity, will partner with other operational areas within these companies to impact business strategy development.

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