Whereas traditional product development would involve making product decisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.

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If they are based on whatever the product owner happens to think, based on his gut feel, without testing, we have moved out of the land of Agile and we are back in the land of arbitrary command-and-control.

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