Accordingly, MIT AgeLab and Monotype Imaging are researching the effect of typeface on driver distraction.

FORBES: He Read, She Read: The Right Typeface Can Get Your Eyes Back On The Road Quicker

The MIT AgeLab study found that improved typeface inside the car could have a similar effect, too.

FORBES: He Read, She Read: The Right Typeface Can Get Your Eyes Back On The Road Quicker

Massachusetts Institute of Technology is on the case, too: In 1999 it formed AgeLab, a research center within the university's engineering school, to come up with new ideas for the next generation of seniors.

FORBES

AgeLab has worked with Toyota Motor Corp.

WSJ: Designing a Car That Takes Your Pulse, Senses If You're Ill

"If we want to keep people in their vehicles, it's key we integrate systems to support them, " says Bryan Reimer, a researcher with the Massachusetts Institute of Technology AgeLab, which focuses on innovations for an aging population.

WSJ: Designing a Car That Takes Your Pulse, Senses If You're Ill