But job cuts and flexible working will not be enough to safeguard the future of Longbridge, which employs 14, 000 and makes a selection of ageing models.
With 17.4% of Croatia's population over the age of 64, Croatia's ageing population and the impact that has on everything from pensions to creativity is a huge problem for the future.
"While the load of its ageing population is weighing down Sweden, our city has a young population that is in itself an investment in future welfare, " he says.