But job cuts and flexible working will not be enough to safeguard the future of Longbridge, which employs 14, 000 and makes a selection of ageing models.

ECONOMIST: BMW��s British bruises

With 17.4% of Croatia's population over the age of 64, Croatia's ageing population and the impact that has on everything from pensions to creativity is a huge problem for the future.

BBC: Croatia: From isolation to EU membership

"While the load of its ageing population is weighing down Sweden, our city has a young population that is in itself an investment in future welfare, " he says.

BBC: Islamic Centre, Malmo