As I walk down the avenue towards the seafront, I am swimming against the tide.
But the good ones involve pushing against the tide of technological history, and that's never easy.
AIDS. In this respect, the Republican Party has been swimming against the tide, despite its successes at the polls.
When Elissa Cullman launched her Manhattan-based design firm 27 years ago, she set out to swim against the tide.
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With many of its debt-ridden euro partners in recession, Germany could only swim against the tide for so long.
His promise partly to undo Mr Sarkozy's rise in the pension age runs against the tide of European reforms.
Globalisation is usually blamed, but some elements of the "modern world", especially digital technology, are pushing back against the tide.
Also featured in this issue are a number of individuals who have made names for themselves by swimming against the tide.
Violence has also stalked the streets of Boston, but as they have done so often, people here stood up against the tide.
Politically, neither left nor right seems willing to stand against the tide.
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On a day when more recession woes had the Dow off almost 300 points, Wal-Mart shares swam against the tide with a 3.7% gain.
But this opportunity could be lost if Republicans continue to run against the tide of history instead of shaping it to their own advantage.
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Part of what makes it so hard to be a successful short seller is that you must swim against the tide of popular opinion.
"You can't swim against the tide in terms of technology and we're not the only sporting event having to deal with this challenge, " said Booth.
Rather than going against the tide, it rode two converging crests.
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Landry actually acknowledges that Seton Hall is swimming against the tide.
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Did he exhaust himself swimming against the tide of public opinion?
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The future of work is flexible, and policies like this are essentially swimming against the tide, making it more difficult for them to compete for talent.
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To be sure, single mothers are swimming against the tide in a culture that in its predominant narrative declares our children are liabilities in society, not blessings.
And they knew he had a ping there, and so they were ready, when he landed in Detroit, to question him about that -- that ping against the TIDE database.
To bring about change against the tide, to help people do something other than what comes naturally to them, requires more than just imparting awareness of how they should act and then leaving them to it.
That's because as the Earth moves around the Sun, it is moving into a stationary field of dark matter - and for half the year it will be moving against the tide of dark matter - just like driving into the rain.
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As much as I loved Jericho and Swingtown because we were having a great time in our little bubble making the show, we always knew we were swimming against the tide and it's nice to not feel that way with this show.
She was reacting to a speech by UKIP leader Nigel Farage, who urged her to tell Mr Cameron the time had come for "a simple amicable divorce" as feeling in the UK runs completely against the tide of the greater EU integration being promoted by the German leader.
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By forcing Turkey to curb its military's role as the guarantor of Turkish secularism, the EU took away the secularists' last line of defense against the rising tide of the AKP.
Even attending a convention can be seen as something of a political liability for politicians running against the partisan tide.
Significantly, considering that Algeria's war was sparked by military intervention against the rising Islamist tide of the early 1990s, the Islamist candidate, Abdallah Jaballah, came a distant third with 5% of the vote.
For those expats at the Guangzhou event swimming against the rising tide of competition, employing a number of techniques is necessary to make it in China -- local connections being one of the most useful.
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