After all, Hambrecht says, shampoo companies, car manufacturers, safety equipment makers and toy businesses all rely on the chemical industry for ingredients that will give them an edge.
One example the board used to flesh out the pros and cons of GAIA was Natusan shampoo, which recently earned Earthwards recognition after overcoming a significant hurdle.
Anyway, I dig the makeover in general, but I wonder if Erika will be like the "America's Next Top Model" contestant who gets her head shaved one day and is voted out the next (after some sort of crazy doomed photo shoot for a muscle-relaxing shampoo or something).