After test marketing success in France, it was moved to the United States in the mid-80s.
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Visa competed neck and neck with MasterCard until it pulled away after the marketing coup that came with being the exclusive plastic of the 1988 Seoul Olympics.
That didn't stop a German public relations firm, unrelated to the cookie maker, from posting an ad on its site, offering the cookie thief a job after his marketing stunt.
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William Grant I remember are not without shame as several years ago after considerable marketing success with Glenfiddich they quietly dropped the age from 12 years to 8 but at least it retained the brand as single malt.
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ValueClick shares are trading higher Thursday morning after the digital marketing company posted better-than-expected Q4 financial results.
Many of my clients were making the mistake of doing marketing after the conversation with a prospect had started.
ValueClick shares are trading sharply higher after the online marketing firm provided upbeat revised guidance for the second quarter.
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But 30% of the deal is in equity, which entitles investors to a cut of any additional revenues after distribution and marketing fees are backed out.
After a substantial marketing push, which had Clooney, the director and star, making the talk-show rounds and magazine covers, the period football comedy from Universal fumbled at the box office.
Louise Guido and her Foundation for Social Change are working to see to it that the cause is an integral part of the business model, and not a marketing after thought.
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Diners visited a new restaurant after viewing an online marketing campaign at twice the rate of diners overall.
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Aylesford is planning to boost its marketing efforts after the election, Williams said.
The trade association America's Health Insurance Plans had launched an intense lobbying and marketing push after the initial CMS announcement.
After becoming head of marketing three years later, he started to centralize fragmented marketing efforts in 40 far-flung U.S. field offices.
To reach the Chinese consumer, go after influencers versus broad marketing campaigns.
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After all, the marketing automation space has been hot lately, as seen with recent offerings from companies like ExactTarget (NYSE:ET) and Eloqua (NASDAQ:ELOQ).
Marketing, after all, is a central mechanism for business growth.
They found that the patent was more valuable than it initially appeared, because it would allow the biotechnology giant patent protection after its co-marketing deal with partner Pfizer ends.
After graduating with a marketing degree from the University of Commerce in Vienna at the age of 28, Mateschitz worked various marketing jobs, including stints at Unilever and Germany's Jacobs Coffee.
Word-of-mouth marketing, after all, predates even the apostles.
"The important thing for us is not to just be 100 years old, but to be relevant, " says Everlast President Adam Geisler, who was promoted to the top job in March 2008 after seven years in marketing with the company.
At the dawn of the New South Africa in 1993, Wendy Luhabe (after a decade in corporate marketing) co-founded Women Investment Portfolio Holdings.
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Mr. Immelt joined GE in corporate marketing in 1982 after receiving a degree in applied mathematics from Dartmouth College and an MBA from Harvard University.
Last week, two senators reintroduced a bill to curb junk e-mails that failed in the last Congressional session after opposition from the direct marketing industry.
The operations and marketing chiefs left after less than two years.
That could explain why successful consumer electronics companies like Apple and Google limit outsourcing to manufacturing, keeping product design, branding and marketing, and after-sales service in-house.
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Marketing tip: After setting up a Twitter account in 2006, "I've learned over the years I need to be more 'human' and engage with others and their content, " he says.
LONDON, England (CNN) -- Almost 18 months after Creative first declared a marketing war against rival Apple, the company has launched a product to compete directly with the iPod video.
The American automaker signed the deal one day after the company ousted global marketing chief Joel Ewanick, and some have suggested that the sponsorship agreement may have something to do with his firing.
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The worst of that news, though admittedly forecast by some analysts, is that the US launch for the Z10 will only come in mid-March, more than a month after its debut in Canada and the UK -- and more than a month after BlackBerry's big marketing bet on a Super Bowl ad.
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