If you've watched him play a match, you've seen him sprint from the net to the baseline after greeting his opponent, recklessly chase five shots headed for the stands and play every point with the intensity of a match point.

WSJ: Take a Chill Pill, Rafa

What happens after the greeting takes place and before a sales associate appears is another important step to creating an extraordinary customer experience.

FORBES: Connect

The nation is cautious after initially greeting Sven-Goran Eriksson as a messiah who was going to re-invent our game with his imported ideas.

BBC: England boss Fabio Capello

With Mike, the doorman on duty, Kendall exchanged a proletarian greeting (they both worked here, after all) on his way to the gilded elevator.

NEWYORKER: Great Experiment

The New York company launched Paper by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper.

WSJ: Paperless Post defies digital strategy with Crane