But what happens if fewer consumers decide they can afford the luxury of a cruise vacation?
But unlike most Premiership clubs, Preston could not afford the luxury of a rotation policy last season.
"For thousands of people, the prospect of a warm and comfortable home is now a luxury that they cannot afford, " Nicholas Doyle, a spokesman for the partnership said.
But if you can't afford a stay in 7-star luxury, the city has other agreeable options.
However, the premiums associated with the convenience of purchasing movies online is not a luxury everyone can afford.
But City's money has given them a talented squad that can start with the likes of eventual match-winner Johnson on the bench, which is a luxury Newcastle cannot afford.
The family may be hoping that taking Clarins private would put an end to the speculation, but analysts are skeptical about whether that's a luxury it can afford, particularly when it would be better off spending the money on acquisitions.
But for people whose therapy choices are limited to new arrivals, whose decisions are about life or prolongation of life versus impending death, not only is waiting a luxury they cannot afford, they may well be the ones whom time tests.
It is tough and even large organizations with the means and the will to help our world remain beautiful and habitable, find it difficult to make a dent when it comes to having sway over disparate governments and poor countries who logically see environmental protection as a luxury they cannot afford.
But such wastage is a luxury that America can afford because of its relatively lower tax-and-spend burden.
Such mismanagement is a luxury Brazil can ill afford if only because it will need to handle visitors to the football World Cup, to be held in the country in 2014, and the Olympic games, in Rio de Janeiro two years later.
Now duplicate engineering efforts and factories running at less than full capacity are a luxury GM can't afford.
Or, if they had money, the artist could pay a mediocre gallery to show their work, a luxury that very few artists could afford.
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Common sense is a luxury that few in America can afford.
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Retirement on The Golden Pond at age 65 is fast becoming a luxury that few will be able to afford.
Some of the weaker schools failed to survive, as private education became a luxury that many families could no longer afford.
Many proposals--like the one allowing companies to recoup taxes on profits earned in the last five years, rather that just in the last two years as the law stands now--tend to favor large businesses with a phalanx of lawyers to parse those loopholes, a luxury most small companies can't afford.
Any new technology generally costs an arm, a leg, and a bit of your sanity to adopt early, but that's a luxury that the well settled auto market cannot afford.
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Some luxury real-estate brokers can afford to spend countless hours with a single client and tens of thousands of dollars on marketing a property.
"Childcare is so expensive it is becoming a luxury that only families earning a very good wage can comfortably afford, " said Sally Copley, head of UK policy at Save the Children.
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And that is a luxury those of us who live in the New York City area can hardly afford.
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Critics of tuition hikes say that private higher education has become a luxury that only Goldman Sachs bankers or Google employees with lucrative stock options can afford for their children.
And in the 21st century, it also means higher education cannot be a luxury -- it is an economic imperative that every American should be able to afford.
Opponents of voting reform, however, can't afford the luxury of deploying only their most decorous arguments: one recent poll gave the pro-AV campaign a lead of ten points.
Not because we had that luxury, but because we invited everyone to bring a dish because we knew they couldn't afford the entire meal.
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