The Lenox Corporation will make and distribute home goods sold under the AERIN brand as early as 2012.

FORBES: Cosmetics Heiress Aerin Lauder Steps Out On Her Own

She has also entered into an agreement with Estee Lauder to do an AERIN beauty collection for them.

FORBES: Cosmetics Heiress Aerin Lauder Steps Out On Her Own

The face of its new fragrance, Private Collection, is 37-year-old Aerin Lauder herself.

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Now she is using her style sense to start her own luxury lifestyle brand, AERIN, which will offer accessories, jewelry, eyewear, home products, and a beauty line to be sold into department and specialty stores as early as early 2012.

FORBES: Cosmetics Heiress Aerin Lauder Steps Out On Her Own