The response was so enthusiastic that by February 2002 Adwords had been extended to all Google listings.
Advertisers can mix and copy ad campaign data within third-party services that use the AdWords API.
The idea was to run banner ads and Google AdWords against the event calendars.
Adwords allows Web sites to bid on the search terms beside which their advertisements will appear.
"They'll change the name, move to another Web site and buy more Adwords, " Thompson says.
"That's what you're supposed to do: hire a marketing guy, buy Google AdWords, " says Houston.
The answer, Google hopes, is Dynamic Search Ads, a program it sees as complement to AdWords.
So the issues it is more likely to address are the AdWords API and scraping issues.
But unlike hidden paid links, says Google's Matt Cutts, Adwords advertisements don't bias Google's search results.
As to the exclusivity argument, it revolves around the AdWords API and AdWords for Search.
As good as Google AdWords is, it is expensive and not terribly good at local marketing.
Salesforce's customers can now sign up for AdWords, Google's advertising service, right from Salesforce's website.
We do not monitor the use of proper names in AdWords ads or keywords.
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That educational aspect of the AdWords Performance Grader is one of its best features.
Of course, keywords are critical, but smart users of AdWords technology keep them to a minimum.
So, AdWords should be part of any good marketing plan, but not the entire thing.
And how can Google's AdWords technology effectively be used to generate more business for my company?
The result, Google says, is that even AdWords campagins with thousands of keywords can miss relevant searches.
In December 2001 Google started a similar test on its Usenet section, unveiling a service called Adwords.
Finally, know that using AdWords technology is a complete waste of time if your website isn't ready.
So these latter issues (AdWords API, AdWords for Search, scraping, and standards-essential patents) are less prominent and invasive.
Combined with products like Google Analytics, Google Adwords brought the then fuzzy calculus of advertising ROI into focus.
AdWords Performance Grader is a free education for business owners who are feeling their way in PPC advertising.
In Adwords, businesses use an auction system on the Google site to bid for the most popularly searched words and phrases.
Lindland uses Google's AdWords technology to help bring the joy and happiness of his fashions to the masses.
How has Lindland had so much success with AdWords when many other small businesses, including mine, have not?
Donnelley (nyse: RHD - news - people ) to synch their customers' ads with Google's AdWords.
What SMBs need is a platform for mobile marketing similar to what Google AdWords was for search advertising.
When you consider Google stole a patented business model for AdWords from Yahoo!
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But doing so will be more complex--both for Google and its customers--than simply crafting an effective AdWords text ad.
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