If you run SEM AdWord campaigns, revise them to reflect your late holiday season specials.

FORBES: Holiday Marketing: The Sprint to the Finish!

In essence, it's a scaled-down version of the blog community that sprung up around Google 's AdWord service.

FORBES

In essence, it's a scaled-down version of the blog community that sprung up around Google 's (nasdaq: GOOG - news - people ) AdWord service.

FORBES: Helium Seeks Hot Air