Shelf-loads of business-advice books claim to have hit upon the secret, while would-be innovation gurus dine out on speaking fees.
In February, the United Kingdom Advertising Standards Authority ruled that TripAdvisor's advertised claim of "trusted advice from real travelers" was misleading, because fake comments could be posted without verification.
That labor-intensive effort will lower Diamond's profit margin and could undercut a favorite firm claim: that its advice is free of self-interest because it doesn't entail hiring a platoon of Diamond techies.
The ASA also expressed concern that Tetley had ignored advice on a similar heart health claim issued by Committee of Advertising Practice.
The Meat and Livestock Commission said there should no longer be any doubt over the safety of rare steak - a claim supported by advice issued by the Food Standards Agency.
Central to the strategy is Schwab's claim that a lot of what constitutes "advice" by financial planners is really busywork.
But the practice had kept records of the missed appointments and the advice they had given her over the years and the claim was successfully defended on the basis that doctors did all that was reasonable to persuade her to attend.
Also, activists claim to have found a series of e-mails that showed al-Assad took advice from Iran on how to handle the unrest.
It is also arrogant for such a claim to be made by those who have heard none of the evidence but rather rely on advice from civil servants at best and tabloid headlines at worst.
He's been the ideal mentor for Rookie, offering advice, support and an understanding of what I want the site to be, but editorially, he doesn't claim to understand the mind of the teenage girl.
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