But we also know a great deal more about what type of advertising works and why.
Because online advertising offers the capacity for an immediate response, it challenges the old saw that merchants know that only half of their advertising works, but not which half.
The old John Wanamaker adage about not knowing which half of your advertising works has reached the point where most advertisers roll their eyes at the thought of it.
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Each time, someone gets a little closer, but even when we solve the problem about when advertising works, we need to move on to the larger problem of predicting what works.
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The campaigns spend so much because advertising works.
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The medium is still too new to be able to point at a reliable set of results, we have no way of knowing how the advertising works over a worthwhile period of time, so any successes or failures that we have so far are purely anecdotal.
Or if your would-be mentor works in advertising or marketing, you could offer up some ideas or strategies from a youthful perspective.
His partner works in advertising and Nick acknowledges his decision to switch careers may have been more difficult if she had not had such a well-paying job.
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Gabrielle Bogan, 24 years old, who works in advertising in Pittsburgh, went tanning as often as 10 times a month in her teens, but stopped when she found two moles on her scalp.
Amazon has about 10, 000 advertising affiliates in California, and works with a company in the state to produce the Kindle.
That would throw a spanner into the works of its money-spinning advertising machine.
To push him through the season, Mr. Ringel decided to try for free advertising, encouraging the public to rate Floor Works, on sites like StreetEasy.com, UrbanDigs.com and AngiesList.com.
She also has taken a long look at the current advertising, and a new campaign is in the works.
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Most of the responsibility falls to elder son Hisao, 50, who lives next door and works shortened hours in his brother's advertising firm so that he can devote more time to their mother.
More than a year in the works, Google finally launched its in-game advertising platform Wednesday.
Google also works in a lot of adjacencies, going from search and advertising to enterprise apps, to mobile computing, to devices and soon to deliveries.
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And then there's N8 (pronounced "Nate") Shimizu, who works with bands and music production and handles the magazine's business and advertising.
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