Take Victor Wong, co-founder and CEO of PaperG, an innovative display advertising technology company.
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DoubleClick was a worldwide leader in the provision of digital marketing and advertising technology services.
Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models.
Second, Google will deepen our partnership with French publishers to help increase their online revenues using our advertising technology.
The Internet company narrowly missed profit expectations and said it expected delays on delivery of its new search advertising technology.
But Sam Barnett, whose advertising technology firm Struq helps to track and target consumers according to their habits, told us that personalisation was a positive force.
For example, due in part to its poor advertising technology, Yahoo was not the best place for great ad sales people to work so they left.
The answer is Spongecell, a Manhattan-based advertising technology company that is pouring new life into standard banner ads, and in the process enjoyed 6, 325% growth in 2012.
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Rivals, Google in particular, and software firms such as Adobe and Oracle have been building out their own suite of advertising technology services as more advertising gets done via automated systems.
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The current quarter was supposed to be the first to show concrete gains in profitability from a large management shake-up last December and from a new search-advertising technology, called Panama, that was introduced earlier this year.
Armstrong, who recently said he sort-of, perhaps, possibly might be interested in buying Time Inc. even though the AOL- Time Warner merger of 13 years ago was widely considered one of the worst in business history, opened the advertising technology conference ad:tech in San Francisco today with a packed keynote address.
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While she has continued to engage in early-stage deal talks with a wide range of video, social-networking, and advertising-technology companies, according to people familiar with the talks, to date, she has bought only small companies for their engineering and product-management talent.
While Ms. Mayer has continued to engage in early-stage deal talks with a wide range of video, social-networking and advertising-technology companies, according to people familiar with the talks, to date, she only has bought small companies for their engineering and product-management talent.
This makes them a particularly powerful form of advertising as no technology will be invented that will render these type of ads obsolete.
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That means a cohesive mix of editorial product, advertising opportunities and technology that translates into a business model that travels across all platforms and the social Web.
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But a person familiar with the matter said the patents relate to fundamental Internet technologies, including email, instant messaging, Web browsing, Web search, online advertising, mobile technology and e-commerce.
Are advertising agencies becoming technology companies?
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"We will benefit from the incremental revenue from Advertising.com, as well as maximising our own advertising inventory using their technology, " said AOL chief executive Jonathan Miller.
Spending on technology, advertising and outside advice was cut.
Google's Mr. Schmidt ended up resigning from Apple's board, and now the two companies compete both in handset technology and mobile advertising.
First, it is a more tailored approach for targeted marketing and online advertising enabled by advances in technology, search and consumer behavior algorithms.
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OK, so this is San Francisco, close to the epicenter of the technology wave disrupting online advertising.
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Technology and reductions in advertising spending have made for a very challenging environment.
She noted that one possible cause may be Google's "smart" algorithms - technology which automatically adapts advertising placement based on mass-user habits.
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Facebook Inc. (FB) plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. (GOOG) and other Web companies to more effectively target ads to consumers.
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So, too, are the best ideas in technology, product design, advertising and initiatives for social change.
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To make the auctions work, advertising companies are racing to place tracking technology on as many websites as possible.
NetShelter Technology Media, which provides advertising for 4, 500 bloggers, is launching a new service that curates influential content for advertisers.
It foresaw the advantage of excellent mapping technology to sell location based advertising and other services beyong directions to the user.
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The internet company, which has also announced a 28% fall in profits, is using Microsoft's search technology in a bid to improve advertising revenue.
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