Yes, offline marketing and advertising, i.e. direct mail, will always have a place at the advertising and marketing table but make no mistake about it, seated at the head of the table, is digital marketing.

FORBES: Hey CMOs, It's Time To Get Disruptive

Advertising giant WPP topped ActionAid's table with 611 subsidiaries registered in places widely regarded as tax havens.

BBC: Tax havens: Is the tide turning?

In 1994 Deutsch Advertising in NY produced the first gay advertising for its client Ikea which featured two men shopping for a table together.

FORBES: Advertising Helped Bring Gay Rights Into The Mainstream

Getting Google to open up its advertising platform, in particular, is likely to make it less profitable and leave more money on the table for its rivals.

ECONOMIST: Google and antitrust