If the latest advertising study from Kantar Media is to be believed, the long-awaited rebound has arrived.
An Advertising Age study from 2003 showed that only 23% of Wal-Mart shoppers had a four-year college degree.
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That number comes from Outsell's annual advertising and marketing study, which collected data from 1, 008 U.S. advertisers (both consumer and B2B) in December 2009.
My friends who study advertising as both a reflection and shaper of cultural norms would not disagree with my impression: We talk about the death of command and control leadership, and praise the rise of a new, more collaborative, breed of leader.
Sands Research Inc. an El Paso, Texas, firm that specializes in neuromarketing, the study of advertising's effect on brain activity, says it worked with five Super Bowl advertisers this year, up from two last year.
The first study is on television advertising by Kristin Harrison from the University of Illinois.
Pfizer pulled all Celebrex advertising in December 2004 after a study found an increased risk of heart attack and stroke related to the pill.
Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
Opera Software, the company behind the Opera Web browser, has released the findings of new study that focused on mobile advertising.
"In addition to movies, over-the-counter and pharmaceutical drugs, tech and financial, toys, gadgets and clothing have all done reasonably well, " said Tomkovick, who recently completed an unpublished study of the Super Bowl advertising's connection with the stock market.
Spencer Stuart began its annual CMO tenure study in 2004 and uses the Advertising Age list of top 100 advertised brands as its initial list of companies to survey.
The new study's findings suggest that companies advertising in the Super Bowl inflate their stock value by 1.3 percent after the game, compared to the shares' values two weeks prior.
The study shows that the most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success.
The professors then assembled a different group of students who, after having caught colds, believed that discounted drugs treated their symptoms less well than did the same drugs bought at their full cost (a study that should be of interest to pharmacies advertising over the internet).
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That conclusion stems from a 2004 study Tomkovick co-authored in the Journal of Advertising Research.
For this study, Forbes Insights, in association with Sharethrough, a native video advertising platform company, surveyed 136 marketing executives.
Advertising and news, politics and entertainment, and even school textbooks, according to a 2012 study, reflect the pop-folk reality, which also dictates the standards of fashion and beauty, especially among adolescents.
Last year I wrote about a study conducted by Innerscope Research and Fox Broadcasting which revealed among other things that television advertising is thirty eight times more emotionally engaging than digital advertising.
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This study also took into account how personas are used by companies building cloud-based contextual advertising systems.
Radio came out top in the study called 'Media and the Mood of the Nation', commissioned by the Radio Advertising Bureau.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
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