They were then compared for their engagement with those who got the standard advertising experience.
The conference presented the opportunity to introduce both the idea of choice as the distinguishing factor between standard advertising and content as well as a metric for determining its effectiveness.
Additional research by Velti shows that even for standard display advertising, screen size matters.
The advertisers were facing some serious pressure from social media mostly Twitter according to Gideon Spanier, an advertising writer for the Evening Standard in London.
Different cities got assigned the same ad but in differing volumes of gross ratings points, the standard unit for measuring advertising saturation.
After that, he says, the campaign reverted to a fairly standard effort dominated by television advertising.
The gaming industry has set the standard for so much in advertising, commerce and consumer intent.
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As dot.com companies started to go under so did the Standard's revenue base, both advertising sales and subscriptions.
"As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement, " said David Staas, President of JiWire.
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The answer is Spongecell, a Manhattan-based advertising technology company that is pouring new life into standard banner ads, and in the process enjoyed 6, 325% growth in 2012.
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The airport is the hub for Korean Air, which has a new fleet of Airbus A380s, true lie-flat business class seats and a provocative global advertising campaign all of which are giving Asian service standard bearers like Singapore Airlines or Cathay Pacific a run for their money.
Callahan's favorite group now is consumer discretionary, the standard portmanteau industry classification that includes retailers, automakers and advertising companies.
For years, the U.S. market has lacked a standard technology for translating Internet data to information that can be displayed over wireless devices - holding back advertising along the way.
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