But to hear Mr. Schmidt tell it, the real challenge is one not yet on most investors' minds: how to preserve Google's franchise in Web advertising, the source of almost all its profits, when "search" is outmoded.
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Its housing guide is a good source of advertising revenue since housing management companies generally have regular cash flow.
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The recession has changed the thinking of Silicon Valley companies, shaking their faith in advertising as their only source of revenue.
Additionally, digital consumers find advertising the largest single source of frustration (53 percent), but the time required to download or buffer content (51 percent) and the quality of the picture (45 percent) are near rivals for their dissatisfaction.
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Vodafone, a big mobile operator based in Britain, sees mobile advertising as a potentially lucrative source of additional income.
Streaming free television, with advertising as the key revenue source, was seen just a few years ago as the edge of an entertainment revolution.
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Advertising, by far the biggest source of revenue, is showing signs of picking up after a heavy crash late last year.
Applications are also a growing source of revenue beyond advertising for Facebook itself, which sells its own virtual currency that can be used to pay for games.
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The site now carries 3, 000 items, with plans to expand to 25, 000 products. (The real store carries more than 100, 000 products.) Prices are the same in-store and online - with razor-thin margins - but Ahmad reckons the website is advertising as much as a revenue source.
Fox has argued that its entire business model may be at risk if the service is allowed because its primary source of revenue comes from advertising.
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Payments-related revenue is the other major source of revenue outside of advertising, with Facebook collecting a percentage of gaming and other payment-related revenue done on its Web site.
He's here to call their bluff, to tell them the truth they don't want to hear: most of their principles are bad (if well intentioned) and will ultimately lead to nobody making any money, having any ownership over the quality of their creations, or any way to support themselves on the internet -- outside of giant companies whose main source of revenue is online advertising.
More importantly the prime source of revenues for both companies is online advertising.
All Axess helps new musicians learn guitar, and could be an income source for existing bands like theirs through shared advertising revenue.
Jayanta Jenkins: While studying advertising in college the One Show annuals were my go-to source for learning about craft and great ideas.
Mr. O'Brien has taken risks of his own, going beyond the usual employee pools to source new talent in the U.K. and Latin America, where he says the advertising industry is more competitive.
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