At the ministerial meeting in May it is expected to seek the right to opt out of any clauses that it finds unacceptable, such as the ones imposing an advertising ban and a minimum size for health warnings on cigarette packs.
So, while - to borrow some words of wisdom from WPP's Martin Sorrell - "we don't know the answer" to how exactly the small screen revolution will change advertising, mobile probably won't radically alter the size of the industry.
She is not worried about the lack of a local ratings system in the UK, which some experts have said will make it difficult to sell advertising, insisting that "there are other ways of measuring the size of audiences".