Advertising is a Science and if you want Advertising to pay you, it must be carefully watched.

BBC: NEWS | UK | Magazine | Dial H for history

And while advertisers are getting better at quantifying the payback for their investments, advertising remains as much art as science: About 75% of Internet advertising spending can be reliably tracked, while the figure for television is closer to 25%.

FORBES: Slouching Toward Online Advertising

Advertising remains an inexact science.

FORBES: The Super Bowl: Big Questions Remain

OK, maybe the Orwellian type of world in that iconic commercial is more science fiction and good advertising than real life, but Facebook and Apple are showing some hints of a healthy relationship, which may mean we might live to see the day where the two tech giants work together.

FORBES: Early Clues A Facebook, Apple Partnership Is Brewing

Unlike the paid science of dollar-per-inch advertising, publicity is an art of skillfully presenting and persuading journalists to cover stories.

FORBES: Publicity: Every Entrepreneur's Secret Weapon

Advertising, for the moment, remains more art than science.

FORBES: Magazine Article

According to Petersen, Sense Networks applies big science to mobile location data for predictive analytics in advertising.

FORBES: Will Sense Networks Rev Up the Local Retail Mobile Ad Market?

However, in its place, a new and manipulative science of predictability risks becoming even more subtly intrusive than advertising was.

FORBES: Are We Walking The Dark Side of the Web?

And evidently advertising dollars have something to do with the decline in newspaper sections addressing science.

FORBES: Where Do You Get Your Science?