With more than 111 million people expected to tune in, it's advertising's biggest showcase.
One of Internet advertising's biggest players says it is spending increasing amounts of money on large Web portals.
When pressed, industry insiders say the quality of online advertising's reach is subsiding.
But perhaps mobile advertising's biggest threat at the moment is itself.
Sands Research Inc. an El Paso, Texas, firm that specializes in neuromarketing, the study of advertising's effect on brain activity, says it worked with five Super Bowl advertisers this year, up from two last year.
"In addition to movies, over-the-counter and pharmaceutical drugs, tech and financial, toys, gadgets and clothing have all done reasonably well, " said Tomkovick, who recently completed an unpublished study of the Super Bowl advertising's connection with the stock market.
Salesforce's customers can now sign up for AdWords, Google's advertising service, right from Salesforce's website.
And a strategy is already in place to boost ITV's advertising revenue by improving the broadcaster's scheduling.
Besides dividing audiences, the glut of films caused Warner Independent's advertising costs to sometimes match the film's production budget.
Market share of searches "is the driver" for advertising, Mike Galgon, chief advertising strategist for Microsoft's advertiser and publisher solutions group, told Forbes.com at Microsoft's annual advertising conference.
These recommendations are still advertising, but it's smarter advertising.
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Sky Media, Sky's advertising and sponsorship sales house, will continue to represent NBCU's channels.
ENGADGET: Sky and NBC Universal extend content deal with exclusive movie rental window
How much a writer makes depends directly on Helium's advertising revenue. (At least 20% of the company's top-line revenues go to writer payments, Ranalli says.) Therefore, he is hoping to draw in more eyeballs.
One big obstacle in winning more of that business was Google co-founder Mr. Page, who objected to letting Google's advertising customers work with companies that installed "cookies" on people's computers for purposes of serving ads and tracking their performance.
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"The companies who manage advertising on behalf of TfL assess all adverts submitted for display on London's transport network to ensure compliance with TfL's advertising guidelines".
Mr. Willis's advertising mogul, Harrison Hill, is smirkily insufferable, and not only because there's reason to think he had Grace killed.
In the past week, the site's Beacon advertising program, which notifies a user's friends when he or she has made purchases at certain online retailers, incited 46, 000 Facebook members to stage a digital sit-in by joining a Facebook group created by MoveOn.org called "Facebook: stop invading my privacy!"
According to our estimates, advertising on TripAdvisor.com makes up almost 22% of Expedia?s stock while advertising on other websites together contributes around 3% of Expedia?s stock.
Microsoft's Sunday announcement comes two days before an advertising conference it's hosting in Redmond.
One easily-translatable message - "I'm lovin' it" (which was dreamt up by the firm's German advertising agency) - would unite the entire McDonald's "system" and show the world it meant business.
Most mashups cash in with Google's advertising engine on their sites, splitting the take with Google.
Mr Schumer's advertising blitz does not seem to be pushing up his polling numbers.
The new-found dynamism of South Africa's advertising industry is robbing the business of its independence.
The secret of profitable broadcasting is to exploit each station's advertising potential to the full.
Mr. Mayer also found supercookies on Microsoft's advertising network, which places ads for other companies across the Internet.
The move raised questions about Facebook's online advertising business, which currently generates the bulk of the company's revenue.
America's Congress is about to hold hearings on whether there should be curbs placed on the industry's advertising.
Nearly a third of the company's advertising revenue came from mobile devices, a greater share than analysts had expected.
Critics have pointed out that preventing paid linking also drives Webmasters to spend more money in Google's advertising programs.
This week Britain's Advertising Standards Authority slapped the government for its infantile advertisements.
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