The way University of Iowa's Mark Andrejevic, author of Reality TV: The Work of Being Watched, sees it, Conrad is representative of the future of television, where advertising and entertainment are one and the same.

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With acceptance bordering on naivete, he accepts the arguments of plaintiff lawyers that the six representative smokers began huffing on lights because of deceptive advertising by Philip Morris, a unit of Altria Group.

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The prosecutors also said that Rana had allowed Headley to pose as a representative of his firm in order to gain access to newspaper offices by feigning interest in purchasing advertising space.

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