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The bank's latest crisis came from a story in a publication dedicated to the advertising industry.
FORBES
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If readers have reason to suspect that editorial decisions are being made simply to sell advertising, not only is the integrity of the publication degraded but the value of the publication to marketers is destroyed.
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Back in 2005, while advertising director for the Austin Business Journal, Garrett was shocked that no local publication was covering the construction of a huge toll road.
FORBES: Breaking: A Local Newspaper Chain That's Actually Making Good Money
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To get such news out (whether you believe it or not) before any other publication does, will guarantee you page impressions, and that all-important advertising revenue.
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Golf Odyssey is an advertising free and highly critical newsletter, available in both print and online versions that does what no other golf publication does: tells you which courses and hotels are good and bad and why, with lots of specific details and insider advice.
FORBES: Traveling Golfer on Your List? Go Golf Odyssey
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It was born during the strike of New York's printers in the winter of 1962-63, which, among other things, stopped publication of the New York Times' book section and thus deprived America's publishers of their principal advertising vehicle.
ECONOMIST: Barbara Epstein, editor, died on June 16th, aged 77