The most difficult part of advertising at present is on mobile.

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Of course the goal of advertising has always been to present the right message to the right consumers but the current form of television advertising that was ushered in during the Mad Men era is a blunt instrument in an age of computer controlled laser surgery.

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With each additional user comes an additional cost, and at present there is no advertising model in place to offset those costs.

ECONOMIST: MONITOR

They simply cannot (at present at least) attract enough advertising at a high enough rate to pay for those music royalties.

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At present, the main use for airships is advertising.

ECONOMIST: Pushing the envelope

On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.

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